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More Rankings Rigging

June 8, 2009

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How many members of the National Academy of Engineering are on the faculty at the University of Southern California?

This might seem like a straightforward question, but it's anything but when you add in the politics of rankings. USC's Viterbi School of Engineering maintains a list of 34 faculty members it says are in the academy. And when reporting to U.S. News & World Report, which uses NAE members on the faculty as one criterion in its rankings of top engineering graduate schools (where USC landed at No. 7), Southern California claimed 30 members.

But according to the National Academy of Engineering, USC has only 22 members on its faculty.

USC provided three different explanations to Inside Higher Ed when asked why it was claiming more faculty members as NAE members than it appears to have. First, an official said that some faculty members work elsewhere, in the business world for example, and teach part time at USC. Told that such faculty members wouldn't meet the U.S. News criteria (which count as faculty members those who are full time and on the tenure track), the officials responsible for handling the rankings referred questions to the dean, who said that all 30 National Academy of Engineering members claimed by USC as faculty members teach full time.

Then, when Inside Higher Ed provided USC with a list of 17 of the 34 supposed faculty members who did not appear to be full-time faculty members after all, USC said it was reviewing its procedures for counting, and had informed U.S. News of a possible problem. Further, U.S. News confirmed to Inside Higher Ed that it has made no attempts to verify the reports universities file on such matters as National Academy membership, and simply assumes universities are providing accurate information.

The problems with USC's submission come days after a Clemson University official disclosed the extent to which she said the university attempts to manipulate the system to improve its rankings, renewing the debate over whether the rankings system encourages and rewards gaming of the system as opposed to sound educational decisions.

Inside Higher Ed was first alerted to the possible problems in the USC figures by postings on the Web site College Confidential, where Sam Lee, a graduate student, suggested that something was wrong with the National Academy membership numbers. Lee noted that USC came out in the No. 7 spot even though its rankings in all of the engineering subfields were lower than that, and he noted that the area that favored USC was National Academy membership -- and suggested that problems with that calculation might be unfairly raising USC's score. So Inside Higher Ed contacted U.S. News to find out how many academy members USC had claimed (30), the definition U.S. News uses (full time, tenure track faculty member), and the person at USC who prepares the report.

That person is Margery Berti, an associate dean at the engineering school. In a first interview Friday, she said that the figure of 30 was accurate and that the reason that was greater than the figure listed by the academy was that many engineering professors have jobs elsewhere -- as consultants or at their own businesses. The National Academy asks members for their "primary" employer and identifies them this way, so USC just wasn't the primary employer of some of these people, she said.

Told that U.S. News counts only full-time tenure-track faculty members (presumably people for whom USC would be a primary employer), Berti said that the only person who could answer questions on the matter was the dean, Yannis C. Yortsos. Berti then got Yortsos on the phone, but refused to let this reporter ask questions until she explained the U.S. News policy of which she had just been informed. At this point, Yortsos insisted that all of the NAE members USC claimed as faculty members were full-time faculty at the university. Asked why the National Academy had a lower number, Yortsos said that "there are cases were people who are elected as a different institution [before becoming a full-time faculty member at USC] and they do not change their affiliation."

He was asked several times and repeated several times that all 30 faculty members claimed by USC as NAE members were full-time faculty members.

That led to an examination of the list of 34 claimed by USC on its Web site as faculty members in the Academy. An examination of this list found that:

  • Three have full-time jobs at USC that rule out the possibility that they are full-time faculty members. (These three are the university's president, provost and engineering dean.)
  • Four have emeritus status.
  • Ten are either listed elsewhere as having full-time jobs (in businesses generally) and/or are not listed in USC directories as having offices at the university.

To give two specific examples, USC lists Wanda M. Austin as a faculty member who is an academy member. Austin earned her doctorate at Southern California, but she is the CEO of the Aerospace Corporation. Or there's Paul Kern, whom USC includes on its list and who does indicate in his biography that he is an adjunct there. Kern spends most of his time, however, working with the international consulting firm the Cohen Group and holding an endowed chair at West Point.

In some cases, those listed as USC faculty members with academy membership appear to have been added to the roster a bit after their peak research years. Simon Ramo -- whose career has been distinguished in developing weapons systems (the R in the company TRW is for his name) -- wasn't named to the USC faculty until last year. He was 94 at the time. The USC directory does not indicate any contact information for him on campus.

This list was then sent to USC, leading to a new response from Berti. She noted the many accomplishments of the engineering program and then went on to say that "everyone listed on the school's NAE Web page has a faculty appointment in the school. As you suggest, not all of them are full-time, tenure-track, hence we did not report to the USNWR all those listed." But in what appears to be an acknowledgment that the number qualifying for the U.S. News calculation may be considerably lower than what the university submitted for the rankings, Berti wrote that "thanks to your question the dean requested that we scrutinize our USNWR submission. We are in the process of reviewing the NAE faculty count as defined by the USNWR instructions. We already contacted USNWR to report this and will submit to them any changes as soon as we can verify them."

On Sunday, Leslie DaCruz, executive director of communications for USC's engineering school, sent an e-mail in which he said that those faculty members who don't teach full time still add to the quality of the program. "They participate in courses, mentor students, mentor faculty, advise on research directions, and more. They have close and highly supportive relationships with the Viterbi School. Of course some are not full time, and some do not have on-campus addresses or phone numbers. These are all extraordinary figures in the profession, who add a great deal to our academic community."

Robert Morse, who directs the rankings for U.S. News, said that if USC indeed has significantly fewer faculty members in the academy than the university claimed, that could well lower the engineering college's ranking. But Morse said he couldn't tell how much without knowing the actual numbers. Morse said that U.S. News defines the way it counts faculty members (as full time, tenure track), but doesn't seek to verify the numbers submitted by universities.

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Comments on More Rankings Rigging

  • Misreporting Data
  • Posted by Anon on June 8, 2009 at 5:30am EDT
  • One small elite liberal arts college in the NE, surely not unique among its peers, misreports much of its data to the US News and the Department of Education. When a Provost, who stumbled upon this, asked questions of the president after the Director of Institutional Research and Assessment brought the matter to her attention, the provost was promptly asked to leave. The Director of IRA was then asked to report directly to the president; she is wiser now and willing to stay silent.

    Self-regulation should be a thing of the past in all spheres, including the high-risk and high-gains field of HE.

  • Much ado about nothing
  • Posted by Anonymous two on June 8, 2009 at 6:30am EDT
  • You do realize this is one journal policing the inaccuracies of another, right? The article is written almost as if it's performing a watchdog function on USC, but it just happens USC getting caught. USC deserves that a little because it has been almost as obsessively rankings-focused as Clemson, or Baylor, or Wash U, but if they're to be chastised for that you can't fairly stop there. Poor Margie Berti doesn't deserve to be the poster child for a screwed-up process.

    Other universities and colleges coast to coast are quaking about their untidy inaccuracies now too (and that's fine). But the scandal here is the ridiculous stranglehold that a highly imperfect magazine and its deeply flawed process has on how America defines its educational successes and values. Honestly, how many fact-checkers could that nearly bankrupt magazine afford? They just dropped to monthly printing, right? Death rattle.

    Why don't you perform a better service, IHE? Do your own rankings, leaving out the self-reported and unanalyzed factors. The only way to fight misinformation is with better information.

  • Does NAE mean that much either way?
  • Posted by Jon Burdick at University of Rochester on June 8, 2009 at 6:30am EDT
  • No disrespect to the individual men and women who have been recognized, but I find it hard to believe that the number of NAE members is a big factor in predicting the overall quality of the institution anyway. I notice there are 15 NAE members listed as employees of General Motors.

  • Move it to the sports pages!
  • Posted by Clifford Adelman , Senior Associate at Institute for Higher Education Policy on June 8, 2009 at 8:30am EDT
  • Perhaps I've said it too often: rankings belong in the sports or entertainment sections of journalistic vehicles, and US News should relabel itself a tabloid. We have far more serious--and real-- academic business to attend to.

  • Trust but Verify!
  • Posted by Mike on June 8, 2009 at 9:00am EDT
  • What does this say about US News? They don't at least randomly try to verify data submitted to it by colleges and universities? This is another example of shoddy journalism and research going on at our newspaper and news magazines today...and they wonder why readership is down.

  • Posted by Observer on June 8, 2009 at 9:00am EDT
  • Anon: If you'd tell us where this happened, we'd be more likely to believe you.

  • This Must Happen A Lot
  • Posted by Anon 4 on June 8, 2009 at 10:15am EDT
  • I used to work for a small college that was stuck in the USN&WR second tier. They desperately wanted to be in the first tier, so one year they falsified the SAT scores of their admitted class by adjusting (in the colleges's record system) any scores that fell below a certain number. They also employed some of the "old favorites" by waiting to admit people with "connections" but terrible GPAs until very late and "disappearing" students who'd started but left in the first semester so that their retention rate seemed higher than it really was.

    While many of us on the admissions staff found these practices reprehensible, there was nothing we could do - other then leaving - which many did. But, it did work, and that school did make into the top tier and has remained there ever since. In retrospect I don't see this as mattering all that much anymore since the rankings they were falsifing are pretty much garbage anyway. While I'm not advocating these dishonest practices, they don't suprise me, and since I've pretty much given decided that these rankings are a joke anyway I'm not suprised that disreputable people "game" them.

  • To Observer and others
  • Posted by Anon3 on June 8, 2009 at 10:45am EDT
  • It would be inappropriate to name one college when the practice is standard and probably extends to many.

    One issue of course, is previous readers suggest, is the faulty journalism involved in the rankings. However, more important is that we change the current system of self-regulation on which we rely on all things. If anything, the current financial crisis should tell us that self-regulation is inherently a bad system for any institutions or systems. Do you think tha the Department of Educaion checks on data submitted by institutions? Of course not!

    To the reader who posted about falsifying SAT stats: the system as it exists lends itself to such manipulation. For example, ask Colleges, even elite ones, about summer admits. In at least one instance that I am aware of, students who would not normally be admitted but who can pay in full, are encouraged to wait until January. Their stats do not enter data submitted about the entering class and they thus do not taint the class profile. How many of these late admit students also have parents who donate significantly to colleges WHILE their students are in college, do you think? Equally questionable is the practice of refilling beds vacated by those studying abroad by using Spring admissions while also charging study abroad students a full comprehensive fee that includes room and board! All these practices exist and not just at one institution.

    It is time we gave up on the honor code and self regulation on all practices everywhere.

  • Couldn't Resist Looking
  • Posted by Dr. Google on June 8, 2009 at 1:15pm EDT
  • Middlebury College has a Director of Institutional Research and Assessment (exact title) and an Acting Provost. It may not be the only "small elite liberal arts college in the NE" with those factors. 

  • Ever Hear Of Root Cause Analyses?
  • Posted by RWH on June 8, 2009 at 1:15pm EDT
  • It is very easy to become frustrated with any analysis of college or university “excellence” based upon the quite absurd U.S. News & World Report rankings. It is beyond the pale to imagine high-level college and university functionaries participating in data fudging to improve their USN&WR standings.

    When it comes to USN&WR, Inside Higher Ed has a habit of seriously addressing the symptoms of the problem without ever evaluating its root cause; i.e., the processes of defining valid constructs, operationalizing them carefully, collecting relevant data, creating intellectually defensible objective functions, and going on from there.

    What is nothing short of mind-boggling, however, is that even if the process of ranking were done exceedingly well, who is so intellectually challenged that s/he would give a damn about the results? I think we would be much better served by giving every college and university in the land three minutes each in front of Simon Cowell, Paula Abdul, and Randy Jackson, invite the population of American viewers to vote, and congratulate ourselves for democratizing the process.

    In any event, check the posts by RWH in ...

    March 12 ... http://www.insidehighered.com/news/2007/03/12/usnews

    March 18 ... http://www.insidehighered.com/news/2007/03/19/usnews

    March 30 ... http://www.insidehighered.com/news/2007/03/30/rankings

    April 2 ... http://www.insidehighered.com/views/2007/04/12/keller

    April 12 ... http://www.insidehighered.com/views/2007/04/12/keller

    May 7 ... http://www.insidehighered.com/news/2007/05/07/usnews

    May 10 ... http://www.insidehighered.com/views/2007/05/10/mccormick

    May 18 ... http://www.insidehighered.com/news/2007/05/18/usnews

    Summary comments:

    1. Is there a defensible hierarchy of (i) departments, (ii) programs, (iii) schools, (iv) colleges, or (v) universities in these United States? ... Answer: Yes, there are many, depending upon one’s objective function and decision-making procedures. Nevertheless, these hierarchies cannot be meaningfully captured on linear scales, and, however they are configured, they are extremely fuzzy at the boundaries of arbitrarily (subjectively) identified partitions.

    2. Do the ranking systems of USN&WR and Maclean’s have any value at all” ... Answer: No. First, neither are based upon theories which have constructs for which their input variables are either “complete” or are good surrogate measurements of the non-existent constructs. In addition, their rankings are largely based upon (i) highly correlated variables and (ii) subjective judgments. And, finally, their aggregation algorithms are just so simple-minded it should embarrass any well-informed research scientist to even think about defending them.

    3. Would ANY ranking system of colleges and universities be useful for anyone (even prospective college students and their parents)? ... Answer: Only those potential users who are so ignorant of the world around them that they need People Magazine to help them make their decisions. Frankly, there is so much variation in the needs and expectations of those who would potentially make use of a ranking system and so much variation in the ranking mechanisms themselves, such a system would be of virtually no value at all.

    4. Is there any value to be derived from using readily available data to help anyone (students, prospective parents, faculty, granting agencies, etc) appreciate the objective function-dependent hierarchies suggested in Comment 1? ... You bet! Give us the data ... and give it to us in multivariate and interactive displays that we can manipulate to fit our personal needs and expectations! And we would not even turn down a collection of well-thought-out, formal, decision-making algorithms like the ones Geoff Davis described in the March 30 citation above. But they had better be based upon really comprehensive objective functions.

    5. Does the answer to Comment 3 mean it is a waste of time to expend any energy at all trying to improve the USN&WR or Maclean’s ranking systems? ... Answer: Absolutely! ... and despite the silly suggestions of representatives of the Carnegie Foundation for the Advancement of Teaching. See the May 10 citation above.

    6. Doesn’t this mean you’re leaving us in the lurch? Maclean’s and USN&WR’s may not be the optimal decision-mechanisms, but they’re the best we’ve got? ... Answer: That response is tantamount to saying “I’m just so intellectually challenged I can only choose and act in response to a list, even if I don’t know how the list was prepared. If one were inclined to be thoughtful about this and if one really cared about making good, if not optimal, decisions, it would be trivial to formulate useful alternatives to decision-making that do not depend on linear scales (ranking systems). See, for example the April 12 citation above.

    7. Is there a high correlation between education and intelligence? ... Answer: Probably not. Based only on my personal experience, I know more than a few electricians and plumbers (generally poorly educated) who are remarkably intelligent ... and some of the stupidest people I know have Ph.Ds. But I have a Ph.D. as well ... so what do I know?

  • Teachable Moment
  • Posted by SGiles on June 8, 2009 at 1:15pm EDT
  • Seemingly missing from these comments is acknowledgement of the fact that regardless of the merits of the instrument, the value of the rankings, or US News and World Reports journalistic practices, falsifying data is a violation of every code of academic professional and institutional integrity. Were a researcher to do this he or she would be widely pilloried for research fraud. We don't know what happened-- the university is offering a "maybe mistakes were made" defense--but I hope that this is taken seriously as a possible violation of one the core principles of academic conduct. This is a teachable moment and future members of the academic research community will be watching. What lesson will they learn?

  • Tip of the Iceberg
  • Posted by Rick Hardy , former chief enrollment officer at private university on June 8, 2009 at 7:45pm EDT
  • College rankings are faulty on so many levels. But people buy these rankings, so they'll continue. Is IHE prepared to do more than report on these two incidents that are making news? As I said in my comment on the first of these stories, such abuse in WIDESPREAD, and most everyone in higher education knows that the abuse is widespread. Yet, the insanity continues because of the seduction of high rankings, and the impact they have on college reputation, and prospective students, donors, policy makers, etc.  

  • Verification? What Verification?
  • Posted by RosieinCA on June 8, 2009 at 9:30pm EDT
  • From the article: "Further, U.S. News confirmed to Inside Higher Ed that it has made no attempts to verify the reports universities file on such matters as National Academy membership, and simply assumes universities are providing accurate information."

    Did anyone else read this and find themselves wondering what other information that's used in its rankings U.S. News doesn't verify?

  • Posted by AnonymousIII on June 8, 2009 at 9:30pm EDT
  • What does this say about USC as an institution? Their president is an Engineering professor.

  • why don't they check the slef-reported data?
  • Posted by George , Consultant at China-us Education Consulting on June 9, 2009 at 5:15am EDT
  • The American's Best Grad Schools by US news is widely used, especially in China, where thousands of college gradutes flooded to the US to pursue their grad education. If US News did not check the self-reported data, who can supply a more accurate ranking and database?

  • Posted by Sheldon on June 9, 2009 at 5:15am EDT
  • What is even more amazing is that so few leading institutions have decided to opt out of participating in the USNWR and similar ranking games despite the long standing knowledge that so many players are playing with marked cards.

  • Posted on June 9, 2009 at 1:00pm EDT
  • For those who work in admissions or assessment on the west coast, this is not a surprise. USC has had a fanatical interest in their US News rankings and have been very success in manipulating the data to improve their rank fairly dramatically in recent years. There has been a lot of speculation about how USC compiles the numbers, and now that we know that US News doesn't verify the data, it all makes sense in a very sad way.

  • You can't opt out
  • Posted by Anon 4 on June 10, 2009 at 10:00am EDT
  • Sheldon - you can't opt out. If you decided not to send them data they essentially make up what you don't send based on assumptions and what was previously reported. They will rank you whether you want to be or not, and if you don't send them data they'll just make it up.

  • what cave do they live in?
  • Posted by kathy on June 10, 2009 at 1:00pm EDT
  • My understanding this is about the grad school. Gee, faculty being part-time, especially in a grad school? How novel!!! Get a grip, Inside Higher Ed. Part-time faculty being employed in the real world, outside of academia, is commonplace, particularly in grad schools, and often at the undergrad level. And profs retiring? So? Does not negate their membership in the engineering society at the focus of this investigation. And it certainly doesn't mean they end their relationship with the university. Same for Dr. Sample as head honcho. Please use your investigative powers for subjects that really matter & not for supposed manipulations of meaningless rankings put out by magazines. If you need ideas, IHE can email me. Certainly won't be a fluff piece like this contrived piece.

  • Research Expenditures -- another source of gaming
  • Posted by Anonymous on June 11, 2009 at 4:45am EDT
  • For the Graduate Engineering rankings (of US News), another important factor is the so-called "Research Expenditures" amount. More money spent on research should imply more research activity and thus higher ranking for graduate education. But this figure is definitely another source where it seems there is much gaming going on. The amount reported is supposed to be strictly for research and for funds that are strictly associated with the college of engineering. But, I am sure many schools pad this number by doing "creative" counting of funds. One can see symptoms of this for some smaller-sized schools with moderate reputations (at best), who seem to have research expenditures that far exceed those of peer schools, or even top ranked programs. When a school lists its average faculty research expenditure amount as being in the $1M range, I am suspicious.

  • Story Writer - Check Your Facts!
  • Posted by Accurate Reporting? on June 11, 2009 at 4:45am EDT
  • The reporter should have done his homework. The original source of this story does not appear to be a USC graduate or student. He is a graduate of Northwestern who for years has tried to pump up Northwestern by trashing higher ranked institutions.

    Fair and accurate reporting is telling the entire story and checking ALL the facts. This reads like a tabloid with a big "gotcha".

    Has the writer checked the other top schools and compared their NAE numbers with the same level of scrutiny? A quick comparison will show that many have different numbers from the NAE website so perhaps this is a common interpretation by many schools or common practice? If so where is the story?

    A good story is fair and balanced. This one is desperate to find scandal.

  • Outside the college rankings box
  • Posted by SRM on June 11, 2009 at 12:15pm EDT
  • Back to Rosie's comment...what other news does USN&WR not verify???

  • how about digging into this one, HigherEd?
  • Posted by kathy on June 11, 2009 at 1:30pm EDT
  • This story did not break when I originally posted up. OK, HigherEd, get on our super-sleuthing hats. The University of IL system is now being investigated because certain kids got admitted because of "political clout". Our new governor, Pat Quinn, had ordered this investigation. Hhhmm. Political clout, favors beings done -- in IL? Fancy that! And what will happen to those kids? Asked to leave, perchance? Don't count on it. C'mon HigherEd, surely you can rummage around and find some more dirt on this piece.

  • Administrators
  • Posted by CU Alum on June 11, 2009 at 2:15pm EDT
  • Faulting USC for counting its president, provost and engineering dean seems wrong. They are full, tenured professors. Moreover, I think just about any other university would have included these officers in its count if they were also NAE members.

    This still leaves several others who probably should not have been counted. I'm not trying to defend the total number USC claimed. Claiming these three in particular, though, strikes me as proper.

  • Posted by Mila on June 12, 2009 at 7:00am EDT
  • USC's Board of Trustees should demand an accounting for this shameful behavior, which is not in the least excused or excusable by protesting, like a ten-year-old, that "everybody does it." The comparison to the financial meltdown is apt: those who had oversight, like Trustees, were happy to look the other way so long as the fraud or the scam was working. But chickens will eventually come home to roost. President Sample, who has engineered the rankings inflation and kept the pressure on relentlessly, should be retired without delay. But just watch, nothing will happen and all of this will be handled as a mere PR problem, just like the NCAA investigations of USC basketball and football recruitment practices.