Advertisement

News, Views and Careers for All of Higher Education

Facebook, Meet Blackboard

Courtesy of Blackboard

In the Facebook app, students can look up classmates’ profiles

Related stories

Blackboard, the course management giant, is hoping that a Facebook application will help it reach students even when they’re trying to avoid studying.

Deploying a central fact of students’ work life into Facebook could be tricky business, but the social networking behemoth did start out as a college-oriented site complete with a popular course-schedule display, after all. The application, called Blackboard Sync, certainly raises questions about what a course-enabled Facebook would do: Send constant News Feed updates that “Adam received a B+ in Introduction to Statistics” or “Robyn dropped out of Intermediate Microeconomics"? Add the ability to “poke” one’s professor? Remind students not to forget their homework?

The answer, so far, is none of the above. The Facebook app, released today, mainly replicates the functionality of colleges’ (and high schools’) Blackboard sites, where students can log in, download course materials, post to message boards, upload assignments and check grades. Rather than add social networking functionality to the existing interface, Blackboard’s strategy is to bring its services where the students already are and capitalize on Facebook’s ubiquity and collaboration capabilities.

In doing so, the company is implicitly conceding that students are less inclined to flip through Blackboard pages to kill a few spare minutes. “This is specifically to take advantage of the fact that college students spend a tremendous amount of time on Facebook,” said Karen Gage, Blackboard’s vice president of product strategy. “I think that what we know is that socializing with your friends is more fun than studying.”

“Let’s face it,” the app’s introduction page says. “You would live on Facebook if you could. Imagine a world where you could manage your entire life from Facebook — it’s not that far off!”

But there’s one exception: “You have to access a different system to get your course information and you don’t always know when something new has been posted or assigned, so it’s difficult for you to stay on top of your studies. We get it. That’s why Blackboard is offering Blackboard Sync™, an application that delivers course information and updates from Blackboard to you inside Facebook.”

When it was still open only to college students, Facebook profiles often featured users’ course schedules with links to their classmates. Sync offers similar functionality, but within the private space of the application itself. In other words, it doesn’t show up on profiles at all.

“It’s a private application, so there’s sensitive information there that you wouldn’t want published to all your friends,” Gage said. Still, she said Blackboard hopes that students will use the application to connect with classmates and form study groups in what Michael L. Chasen, Blackboard’s president and CEO, referred to as “a new kind of social learning community” in the company’s announcement.

Sync comes at a time when colleges and other players in the education arena are looking to connect with students while they’re enrolled — and beyond — in ways that are more personalized. Some colleges are experimenting with proprietary social networks for fund raising purposes, among other reasons, and Web designers are thinking more about Web 2.0 features when redesigning their institutions’ online presence. Blackboard’s gambit represents an acknowledgment that so far, at least, no independent effort to capture the impulses fed by Facebook (and, to some extent, MySpace) has shared its success.

Meanwhile, technology companies — including Facebook — are beginning to realize that the key to expanding social networking’s reach is to open such connections to other platforms and to bring content to where users already are, rather than add to a growing number of Web sites (with their own usernames and logins) with separate profiles and lists of friends.

The application is part of a larger Web 2.0 initiative, Blackboard Beyond, that also includes the Scholar social bookmarking tool. Sync integrates with Scholar, allowing students to post relevant links to share with classmates. Some of Sync’s other features include integration with Blackboard’s message boards, access to grades and a page with announcements and recent course updates — viewable only to the student who’s both logged on to Facebook and enrolled in the given courses.

Andy Guess

Got something to say?


Want it on paper? Print this page.
Know someone who’d be interested? Forward this story.
Want to stay informed? Sign up for free daily news e-mail.

Advertisement

Comments

Blackboard/Facebook interface

I like this idea. I am interested in teaching leadership and service-learning using this tool. I see a variety of possibilities in setting up diverse teams or “social network communities” using these two web based packages. Thank you.

J. Marshall, at 8:20 am EDT on May 14, 2008

Misplaced Priorities

As a long-time user of Blackboard, I wondered why flaws in their software go unattended, semester after semester. I wondered if any end user had been involved in the development of this product.

Now I know why. They’re spending their resources building a social network to entertain students!

Probably more money in that.

John, at 9:05 am EDT on May 14, 2008

this is creepy treehouse

http://flexknowlogy.learningfield...08/04/09/defining-creepy-tree-house/

ben reynolds, sr. program manager at ctyonline johns hopkins university, at 10:45 am EDT on May 14, 2008

So we pour the content of one propriety system into another proprietary system, hoping students will find their way from one to the other?

How about encouraging students to read, discuss, go use the library? Lots of libraries have a presence on Facebook, but sometimes you still have to go there to look at a book.

And by the way, students are there. On my campus at least, and on many, the library’s jammed at night. It’s the busiest social / academic network on the physical campus. Facebook isn’t the only place where students spend time.

Barbara Fister, at 10:50 am EDT on May 14, 2008

How they enter the world...

I say it over and over on this campus and to The University of Arizona’s credit, “they get it": this is the way our students enter the world. When students are in the library, as a previous poster says, they are using the University’s fancy new WiFi system to get on facebook, myspace, flicker, twitter, and Blackboard.

They are getting on with their desktops, laptops, Blackberries, iPhones, iPod Touches, RAZRs and the like. It isn’t just entertainment either. Blackboard (I readily admit that I’ve not used the system; we have D2L) has recognized that students are not just wasting time, but building community and organizing thier lives, academic and social, through these important systems.

Rather than lose touch and communication skills, they are increasing their reach and tightening their connection to the world around separate from time and space. In a place where this is possible the educational, and yes...commerical, possibilities are endless.

Go Blackboard!

Steve Harrison, Complex Director at The University of Arizona, at 11:25 am EDT on May 14, 2008

Agree with John

I use Bb to teach an online course because that is the only option my university offers. The program is full of bugs, glitches, and bad (really bad) UI design, but, hey, it’s going to be on Facebook. (Try out the spellcheck feature in the Bb text editor, to take only one egregious example.) In principle, there is no reason students shouldn’t use whatever gateway they prefer, including Facebook, but when the underlying software is so awful, one does wonder about priorities.

Joseph Duemer, Professor at Clarkson University, at 7:50 pm EDT on May 14, 2008

Blackboard and facebook

Yes social networking should be linked to an LMS delivery system; but proprietary systems should not be part of the picture — student privacy, security and the integrity of data — are jeopardized under proprietary systems like facebook. If we want a social networking sp[ace aligned with a course delivery system, then look at using elgg (free, open source)that can be hotlionked to Blackboard or better yet Moodle (free, open source). Facebook could shut down at anytime, can use your data (they own it) and can decide to delete your account, no recourse available. Education providers should be looking at providing safe, secure and permananet lifelong, personal learning environments for their students that can include formal and informal learning, allow for social networking and allow for collaboration — we’re doing that with elgg and our LMS.

A student uses an LMS for the duration of the course loses their artefacts and connections at course end — linking to a personal learning environment allows the student to continue learning informally, and provides a safe repository for the storage and demonstration of their portfolio.

Michael Hotrum, University of Alberta, at 11:05 am EDT on May 16, 2008

BlackBoard, in attempting to sync with an online social networking site, comes off as a the creepy old dude still trying to look cool.

One of the earlier comments makes a link here [http://flexknowlogy.learningfield...08/04/09/defining-creepy-tree-house/] where the phrase “creepy tree house effect” is discussed, which is pretty accurate for a neologism.

One of the comments to the creepy tree house effect discusses, quite well, how she tried twitter as an opt in class aid.

To all of this I say: keep the class out of socializing. That is, by drawing a clear demarcation between class time and social time, a whole set of confusing, embarrassing, and/or inappropriate blurring of personal/professional.

Why would BlackBoard want to interface on FaceBook? Because students don’t want to log on to BB’s interface? Then create an RSS feed for updates to be spammed out.

Because students spend a lot of time on Facebook and not on the BB site? Then make the BB site more usable—key interfaces with the library, with sources, may a link-in with OneNote or the like...

Point is, quit trying to be “cool” and be functional. Let the students and profs work out the time spent on task, and leave the socializing to the hallways.

Piss Poor Prof, Opt Out Fonzie, at 7:10 pm EDT on May 19, 2008

Can’t see it helping

As a college student, I know I would not put the Blackboard application on my Facebook. There are too many applications already, and one that works for school is not going to appeal to me. I go on facebook to get away from my studies. There is nothing that is forcing me to use blackboard on my facebook, so I’m not going to. I’ll keep Blackboard for when I really need it.

College Student, at 8:30 am EDT on May 23, 2008

BlackBoard can’t and won’t do it right.

As somebody who’s spent a year developing a Courses tool on Facebook, Blackboard is hated by everyone we speak to. Facebook is the antithesis of Blackboard — it’s sticky, it’s social, it’s always up, and everything’s a pleasure to use. “Syncing” BB with Facebook isn’t going to make a bit of difference to how irrelevant BlackBoard should be. The only reason it’s not is because universities use backward, committee driven purchase decisions that reflect hypothetical risks and line item feature requests instead of the consumer experience.

Michael Staton, President at Courses on Facebook, at 10:10 pm EDT on June 5, 2008

Facebook in the classroom?

Last fall, faced with rapid growth in enrollment, I needed a way to reach our to my larger-than-usual First Year Experience course that met at 8:00 in the morning. These students seemed comotose but I suspected they were sharper than they appeared. Mid-course, I decided to use the “Group” application on Facebook to relocate the action of our class to their turf. Some of the freshmen had not even discovered Facebook yet, but soon they were investigating posted links and responding enthusiastically to “Events” —in this case, class sessions—that asked for special web investigations or posting (they each contributed and essay to “This I Believe"—an essay publication site. I eventually moved our classroom into the computer lab and my previously dull students were able to type and react amazingly well when given a keyboard as opposed to traditional class discussion.

I am still chewing over the pros and cons, but I am more interested in using user-friendly Facebook in its own structure than Blackboard applications.

Beth Myers, Professor at Adrian College, at 10:05 am EDT on June 11, 2008

Facebook

I have not seen this new approach in action, so I don’t know exactly what it will entail. I do know, however, I am opposed to anything that encourages students to post pictures of themselves within Blackboard. One of the things I really like about distance education—at least as I have been teaching it for nine years—is that it is virtually the only place left in America where the concern is with people’s brain and not their looks. I have no doubt students will think of themselves and each other differently and will act and react differently once faces are put with the people with whom they interact on a discussion board.

Bob Ehrhart, at 9:00 pm EDT on June 14, 2008

What does the college get out of it?

Colleges need revenue generation. Where’s the revenue generation for the university. This is just two companies getting paid from the universities. Soon colleges are going to get hip and realise that not only Facebook and Blackboard should be making the money from the ads and such.

Patrick, at 7:35 pm EDT on July 12, 2008

Advertisement

 Jobs Related to Facebook, Meet Blackboard

or search for jobs directly.

Senior Systems Analyst/Programmer
Mount Wachusett Community College

Mount Wachusett Community College seeks an IT professional with high level database and programming skills to work within the ... see job

Information Technology Professional
University of Minnesota, Twin Cities

The University of Minnesota is a premier employer and a talent magnet attracting leading faculty and staff from around the ... see job

Faculty, Computer Information Technology ~ ANTICIPATED
Lone Star College System

Located just north of Houston, Texas, our five campuses serve 1,400 square miles. Our student enrollment is nearly 50,000 in ... see job

Director, Network Operations
Lone Star College System

Located just north of Houston, Texas, our five campuses serve 1,400 square miles. Our student enrollment is nearly 50,000 in ... see job

Application Programmer Assoc
University of Georgia

Job Summary The Developer Associate will partly be responsible for working on a variety of applications for ... see job

Unix Systems Administrator
Yale University

General Purpose
Provide senior Linux/Unix systems programming support and technical guidance for mission-critical ... see job

Exchange Administrator
Harvard University

Information Technology

Duties And Responsibilities: Working as a member of the Windows Servers and Messaging ... see job

Prog/Analyst III
Cornell University

Cornell University, located in Ithaca, New York, is an inclusive, dynamic, and innovative Ivy League university and New ... see job

System Administrator (112200)
Northeastern University

Northeastern University, founded in 1898 and located in Boston, is a private research university that is a leader in ... see job

Temporary Audio-Video Specialist
Monterey Institute of International Studies

MONTEREY INSTITUTE OF INTERNATIONAL STUDIES JOB OPPORTUNITY Temporary Audio-Video Specialist Category: Information Technology ... see job